Top 5 Social Apps Performance in Kenya, Q3 2025

In the third quarter of 2025, the top social apps in Kenya demonstrated varied performance trends across downloads, revenue, and active users, as reported by Sensor Tower.

TikTok - Videos, Shop & LIVE saw a fluctuating trend in weekly revenue, starting at approximately $23K and peaking at around $25.2K in mid-July. Weekly downloads showed a notable increase, reaching 123.8K in early September, while active users remained strong, averaging around 8.9M throughout the quarter.

Instagram experienced a steady decline in weekly revenue, concluding the quarter with about $2K. Downloads peaked at 130.4K in early August, and active users maintained an average of 4.1M, with slight fluctuations.

Facebook reported a gradual increase in weekly revenue, reaching a high of $2.8K at the end of September. Downloads peaked at 123K in early August, while active users consistently hovered around 5.9M.

For BuzzCast - Live Video Chat App, weekly revenue remained stable, averaging around $1.2K. Downloads peaked at 3.3K in late September, and active users saw an upward trend, ending the quarter at 8.6K.

Lastly, Tango- Live Stream, Video Chat faced a decline in weekly revenue, concluding with about $916. Downloads reached a high of 7.3K in early September, and active users showed growth, peaking at 48.4K mid-September.

These insights from Sensor Tower highlight the dynamic landscape of social apps in Kenya, offering a glimpse into user engagement and monetization trends for Q3 2025. For further analysis, visit Sensor Tower's platform.